Data Sourcing & Management Services

Virtually every single direct mail campaign involves comprehensive and structured data management systems, from tidying up customer databases to maximising postal discounts. Working with the most accurate and high-quality information possible, especially in a post-GDPR landscape, is essential.

While consumer data lists and business data lists are vital resources for any effective direct mail campaign, that doesn’t change the fact they’re often outdated or incomplete. If this incorrect data isn’t cleansed and managed, it can cause numerous problems:

• Time and resources are wasted sending materials to customers outside your target audience, or who no longer reside in the area
• Sending materials to customers who have opted out of receiving direct mail marketing from your company may potentially hurt your reputation
• Risk of fines and penalties for breaching regulations relating to the security and protection of customer data

Clean data is something that can easily be overlooked, but is crucial for campaign success. With DM360, we take data very seriously, and understand how beneficial it is for a business to have data filtered, cleansed and managed to maximise ROI and deliver truly targeted marketing.

Experian supplies up-to-date residential and business data based on specific demographics (age, job status, salaries, homeownership status, etc.). This helps create targeted direct mail marketing built around your exact customer base, so you reach the people most likely to convert from your campaigns.

Getting targeted direct mail campaigns off the ground is far more likely to lead to positive responses, provided the data complies with GDPR and is targeted to the right types of people. This approach can help you hone in on the exact customers you’re interested in, as opposed to printing and delivering bulk mail to every person within a 40-mile radius and hoping for the best.

With Experian business data and residential data, you can benefit from:

• Increased brand awareness
• The ability to re-engage with other customers
• In-depth customer profiling
• Segmentation based on specific characteristics

We supply data from Experian that fits your particular campaign requirements at economical prices. From there we manage your campaign process from start to finish, ensuring that your materials have the foundation for positive responses and a strong return on your investment.

Every direct mail campaign is different, particularly in regards to the audience it targets. This means the cost of data cleansing, sourcing and management will vary based on a variety of factors:

• The scale of the customer data you need sourced
• Where you must source your customer data from
• How much data needs to be cleansed and removed

DM360 is dedicated to making direct mail as efficient and straightforward as possible. We endeavour to make our data cleansing service as cost-effective as possible, and are always transparent about how much our services will cost for each campaign.

For more information, get in touch with our team using the contact form below.

While it’s important to ensure what you send portrays your brand, products or services in an accurate and enticing way, there are fewer things more crucial than your mailing list.

Without an accurate and compliant database, you risk missing your target audience, or annoying people with unsolicited mail.

At best, this can send the ROI of your campaigns plummeting. At worst, if your organisation is found to be in violation of GDPR, it can result in significant penalties.

Personalised mail items are very effective at grabbing people’s attention, and increasing open rates and engagement. There are a number of ways you can do this within your mail items:

• Address the recipient by name

• Tailor content to individuals’ preferences

• Include custom URLs and QR codes

• Use personalised offers within

For the greatest ROI, it is important to pinpoint your target audience. Instead of directing mail toward as many people as possible, focus your efforts on specific areas and tailor your approach to each segment.

For example, if you wanted to attract locals to your restaurant, you might reach them with an enticing introductory offer. For already loyal customers, a tailored leaflet that acknowledges their buying habits may have a greater impact.

To adhere to GDPR, it is vital that you are working with the most accurate and up-to-date data before launching your campaign.

All of the information we offer as part of our Data Sourcing & Management Service adheres to data protection guidelines, as well as Royal Mail and MPS standards – giving you total reassurance.

Direct mail data is information used to reach your target audience and personalise your mailings. This data is the foundation of any successful campaign, which is why we take every step to deliver the clean, compliant information at the core of your marketing.

There are numerous types of direct mail data available. These include, but are not limited to:

• Location

• Demographics

• Shopping habits

• Age

• Job status

• Education

• Salary range

From age and job status, to education and salary range, the information that we provide as part of our Data Sourcing & Management Service is collected lawfully and securely from a variety of trusted sources, including Experian.