Targeted, end-to-end leaflet distribution in London

Leaflet distribution takes your message, promotion and brand directly to the doorsteps of your target audience. While digital advertising can be effective, there’s nothing that quite demands the attention of a person than something tangible coming through their letterbox, with 18% of leaflets still in the home after 28 days.

London is a crowded place, full of busy and chaotic adverts that can struggle to break through the noise. As London’s trusted leaflet delivery service, we are confident that a targeted leaflet drop can make a positive addition to your campaign efforts.

Market research shows that roughly 48% of consumers will respond to a leaflet from a leaflet drop and 79% of people who receive a printed leaflet will interact with it in some way. A typical leaflet delivery interaction could mean simply looking at it, saving it for the future, passing it on to someone who would find it relevant or following up with a call-to-action.

There is a lot of power in targeted leaflet delivery campaigns, and with brand recall holding strong for physical leaflet delivery, it is a wise investment for your business, both in isolation or as part of a wider awareness campaign.

With 27 years of experience and full-time, uniformed, leaflet distributors, we never outsource our delivery. This means we always keep a close eye on the status of your campaigns. With ISO-approved processes, precise web-based mapping and unique GPS tracking, we are always in-the-know on the whereabouts of your leaflet delivery.

Our GPS leaflet distribution is also audited by independent regulators, so you can have full confidence in our team’s leafleting abilities.

We deliver the following types of marketing leaflets:

• Public sector information
• Local council information
• College information
• Gym flyers
• Political and election leaflets
• Marketing campaign leaflets and advertising leaflets
• Franchisee takeaway menus
• Estate agent leaflets

We can print in numerous combinations, from DL flyers and standard single sheets of A5, to square flyers or folded, creased and laminated leaflets.

We can help figure out the most effective flyer type for your business or organisation, and ensure that you are reaching your target market in the most efficient way possible.

We can print flyers and leaflets in a variety of sizes, including (but not limited to):

• A5 flyers
• A4 flyers
• A6 flyers
• DL flyers
• Folded flyers

We can consult with you to find the right paper size, thickness and finish that will create the most impact for your campaign. From gloss and matte finishes to a premium leaflet thickness of 135gsm, together we can deliver high-quality leaflet printing to drive communications directly to the doors of your audience.

We’re proud to use ISO 14001 certified leaflet and flyer printers, and are committed to high standards of sustainability without ever compromising on quality.

We have four options for you to reach the 5.8 million addresses within the unaddressed delivery area.

Our Network package harnesses our lasting relationships with advertisers, publishers and public sector bodies across London with a reach of 1.5m households to bundle your mailings with already established campaigns with sizable audiences. The leaflet distribution price for Network is from £37.50 per ‘000 items.

Our Solus package sends your communications, flyers and mailings as a standalone delivery, giving you maximum flexibility on when your campaign occurs and your audience total clarity over your offering. The leaflet distribution price for Solus is from £85.00 per ‘000 items.

Our Shared package sees your leaflet distribution sharing the spotlight with up to two other non-competing brands. This brings the leaflet distribution price down, with Shared available from £40.00 per '000 items.

The Selective package builds a bespoke route for your communications. You can specify a more targeted audience for your campaign, and deliver mailings to specific roads, property types and demographics. For this service, leaflet prices start from £150.00 per ‘000 items.

Fundamentally, any business could find success with a leaflet campaign. However, the types of businesses we work with most frequently at London Leaflets include:

• Public sector bodies

• Local authorities

• Franchise communities

• Schools, colleges and universities

• Estate agents

• Political parties

• Marketing agencies

Some key elements for an eye-catching leaflet design include:

• An attention-grabbing headline that quickly communicates the main message

• Simple, compelling copy that engages readers

• High-quality, relevant images

• Distinct, prominent calls to action and contact numbers

• Consistent, accurate branding elements, such as logo, colour schemes and font types

• Effective use of white space to help the copy and visuals stand out

Leaflet distribution services are organisations that specialise in the delivery of leaflets, flyers, brochures and other promotional materials to a targeted audience. These enable businesses to reach customers, constituents or stakeholders in an area with promotional or informative content.

Leaflet distribution services can operate in a variety of ways, including door-to-door delivery, hand-to-hand distribution, or distribution via newspapers or other publications.

At London Leaflets, our uniformed, tracked and ISO-accredited distributors reach addresses anywhere inside this area, conducting door drops with exceptional efficiency and accuracy.

Leaflet distribution offers many advantages for businesses looking to engage, inform or educate their target audiences, including:

• Precise targeting of addresses within specific locations

• Cost-effectiveness when compared to many digital channels

• High response rates

• Tangible leaflets are more memorable and have more longevity than emails

• Easy to measure and track

• Ideal for generating local reach

• Beneficial for raising brand awareness

Costs for leaflet distribution services vary depending on the method of distribution. At London Leaflets, we are always transparent about how much our 4 distinct distribution methods cost our clients:

Network: £37.50 per ‘000 items

Solus: £85 per ‘000 items

Shared: £40 per ‘000 items

Selective: £150 per ‘000 items

There are several key factors you should look for when selecting a trusted, dependable leaflet distribution service:

• Are the distributors trained and uniformed with the company’s branding?

• Do they allow you to track the progress of your deliveries?

• Are they accredited against ISO 9001 and ISO 14001 standards?

• Do they offer a range of distribution services to suit different budgets and needs?

• Do they use accurate mapping technology to plan campaigns?

• Can they provide print and fulfilment services as well as delivery?

• Do they have a track record of success, backed up with relevant case studies?

• Have they worked in leaflet distribution for many years?

At London Leaflets, we have been helping brands reach audiences with unwavering reliability since 1995. Get in touch with our team to see how we can manage your next campaign.

Despite being a physical medium, there are several techniques you can use to track and measure the effectiveness of your leaflet distribution campaigns, including:

• QR codes

• Personalised URLs (pURLs)

• Custom, trackable phone numbers

• Coupon or voucher codes

• Links to dedicated landing pages

Yes, there are a number of legal considerations for those using leaflet distribution services, with the most prominent surrounding data protection. It is crucial that mailing lists are generated in a GDPR-compliant way in order to prevent any possibility of fines or damage to a company’s reputation.

At London Leaflets, we can help you with all aspects of campaign planning to give your mailings the perfect foundation. This includes using our mapping software to generate mailing lists in a precise, legal way.

Every leaflet campaign is different, and therefore there is no “one-size-fits-all” answer to how long it takes to plan, print, fulfil and deliver a campaign. However, our long experience and specialist expertise in this area helps ensure that all campaigns are fulfilled in the most efficient way possible, and kept within budgets.

No. London Leaflets specialises in tangible leaflet door drops anywhere inside this area, and does not manage online campaigns.